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Good caviar tastes buttery, subtly briny, and clean — of the sea rather than "fishy" — with a nutty, mineral finish and small beads that pop gently against the roof of your mouth. If caviar tastes strongly fishy, it's usually a sign of poor quality or age.
The flavour, broken down:
What is caviar, exactly? Caviar is salt-cured fish roe (eggs). Strictly speaking, true caviar comes only from sturgeon — other fish roe (salmon, trout, lumpfish, paddlefish) is properly labelled "roe" or "substitute caviar," though it's often sold loosely as caviar.
Which fish does it come from? The main sturgeon types, and how they taste:
What colour is it? Sturgeon caviar ranges from light golden-brown and grey through to deep black. Ossetra is often amber to brown, beluga pale grey; salmon roe is bright orange.
Why is caviar so expensive? Sturgeon take 8–20 years to mature enough to produce eggs, wild populations have been devastated by overfishing (making most species protected), and harvesting and curing require real skill. Combined, that makes supply extremely limited — prices commonly run hundreds to thousands of dollars per pound.
How to eat and serve caviar:
A quick note on "cowboy caviar" — an entirely unrelated dish: a bean-and-vegetable salsa salad, named playfully rather than containing any roe.